Digital Marketing Fundamentals
The first fully-fledged textbook on digital marketing that covers the entire marketing process with contributions from more than 20 online marketing specialists. It’s suitable for commercial and management courses in higher education. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and case studies. The Dutch version of this book (Basisboek Online Marketing ) has become a standard issue in The Netherlands.
It addresses all relevant aspects of digital marketing for eg: strategic aspects, the use of the internet for market research, product development and realization, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital technologies make it increasingly possible to create exchange, experiential and engagement value. As a result, online marketing professionals are increasingly focusing on customer value and customer relationships, both in the short and the long term. The customer cycle has therefore been chosen as the starting point for the third edition of the Digital Marketing Fundamentals. This has led to a different theoretical framework and a new chapter structure. Per phase of the buying and usage cycle, the textbook explains how online marketing professionals create customer value through digital interaction. The subject matter has been rearranged, updated, cleaned up and shortened and supplemented with the latest insights, examples, assignments and cases.
ISBN: 9789001016043
Chris Herickx
Zeer klantvriendelijk en altijd klaar om te helpen. Mails met vragen worden heel snel beantwoord
TMA Logistics
Goede service. Werd netjes gebeld dat er binnenkort een nieuwe versie uitkwam. en of ik hierop wilde wachten. Bovenkant
Scott Specialty Gases NL
Vlotte en duidelijke communicatie, levering zoals afgesproken.
TLogistics BV
Erg goed. Boek was niet op voorraad, maar werd redelijk snel geleverd